Morning, Greg here!

Welcome to Midlife Male, the fastest-growing, #1 newsletter and lifestyle brand for men 40+. In this issue, my How I See It shares why I’ve made the switch to concierge medicine, Jon’s Manologue lays out the strong case for doing nothing tomorrow, and we share our curated list of recommendations, as always, in the 6Fs. If a fellow MLM reader shared this with you, subscribe here:

There comes a point in life when you realize your health isn’t something you can just check off once a year and move on. For me, that realization came at forty-seven, and it completely changed how I think about healthcare.

For years, while I was still with my firm, I had what most people would call “incredible insurance.” Full-choice PPO. Access to everything. On paper, it was the Cadillac of plans. Then I left, had to secure my own coverage, and suddenly found myself staring at a monthly premium north of five thousand dollars.

That moment forced me to ask some uncomfortable questions. Not just about cost, but about value. About what I actually needed at this stage of my life.

What I realized was this: I don’t just need access anymore. I need a relationship. I need a doctor who knows me, understands my goals, my family history, and how I actually live. I need someone I can reach when something comes up, not three weeks later when an appointment finally opens.

In midlife, that personal connection matters more than ever.

I was paying a fortune for a system that gave me seven-minute appointments, long waits in exam rooms, and blood work reviewed by algorithms or outsourced clinicians who didn’t know me from anyone else. I was being sold supplements and protocols by optimization clinics that had no real context for my life, my stress, or my priorities.

That’s when I decided to make a change.

I moved to concierge medicine, and it’s been one of the best decisions I’ve made for myself and my family…

Read the full How I See It and find out why concierge medicine isn’t just for Hollywood celebrities and pro athletes anymore. It might be perfect for you, too:

One minute you’re a twelve-year-old kid and you wake up with a bit of a cold. You could probably go to school. You’re not that sick. 

But you’re at school every day and you’re playing a bunch of sports and your grades are fine and you just want a day with nobody bothering you to just chill.

So you convince your parents that your cold is a little worse than it is and they let you stay home and you play Madden ‘94 for ten hours and it’s awesome, a full-on break from everything and everyone with nothing else to do but “get better”.  And you do get better. You feel great. Your mind lets everything go and you disappear into your own world for a day and it rules.

Then, one minute later, in the blink of an eye, you’re a dad and your son is now twelve, and he wakes up with a light cold and he asks to stay home and he’s the one with the good grades and the sports every day and you know he could go to school and that if he stays home, he’s probably just going to play Madden for ten hours…

But you smile to yourself knowingly and you let him stay home because…

Well… Because the truth is there’s only so many times in your life and days in your life when doing that is perfectly acceptable. And they don’t happen often, even in childhood, and then one day they never happen at all…

I’m talking about an unscheduled, unplanned, clear your calendar, “I’m going to do nothing today but chill on the couch and I’m not going to feel lazy or guilty about it at all.”

When was the last time you had one of those days?

It’s been too long, right? Don’t wait anymore. Trust me…

Read the full Manologue about why you DESERVE to hit pause on everything and just chill for one day HERE:

Greg, did you go see a movie about a middle-aged couple struggling through a divorce on a Saturday afternoon, one week before your twenty-fifth wedding anniversary?

Yes, yes I did.

And it sparked one of the better dinner conversations my wife and I have had in a while.

The movie is called Is This Thing On?, starring Will Arnett and Laura Dern, and both are excellent. The story follows a couple whose marriage quietly unravels as they navigate middle age, identity, co-parenting, and what comes next when the life you built no longer fits the same way. Here’s the part that stood out to me.

As they began revisiting old passions, trying new things, and reconnecting with who they were as individuals, they slowly found their way back to each other.

That’s worth paying attention to in midlife marriage.

Sometimes the path back to “us” starts with remembering “me.” Not in a selfish way, but in a healthy, grounded way. When you feel alive again, curious again, purposeful again, it changes the energy of everything around you. Worth a watch. Worth the conversation.

Cottage cheese and sour cream used to be things you didn’t think twice about. No brand loyalty. No ingredient awareness. You just grabbed whatever was there. But if you care about quality, Good Culture dairy products should be a staple in your house. 

Good Culture is one of those quiet upgrades. Better ingredients. Better taste. No feeling like you’re giving something up. We’ve been buying it for years, and apparently we weren’t the only ones. The company was recently acquired for a reported $500M, so the secret’s out.

Greg uses the sour cream for tacos, chili, and baked potatoes. The cottage cheese goes with fruit, eggs, or pancakes. It’s one of those swaps that feels effortless. Same foods, better choice. Check them out here.

If you haven’t downloaded The Definitive Guide to Maximizing Midlife yet, now’s the time.

This is the foundation of how we think about health, wealth, family, fitness, food, fashion, and fun in the second half. Clear standards. Better decisions. Less drift.

We’re also getting ready to roll out a free webinar built around the guide, walking through how to actually apply it. More on that soon, but start with the download. Everything builds from there.

The Men’s 1996 Retro Nuptse Jacket is a perfect example of not overcomplicating style.

This jacket was born in the unforgiving world of mountaineering and somehow became a staple on city streets. That doesn’t happen by accident. It works. It performs. It lasts.

Buy it in black. Own it for life. Wear it for decades. Always be in style.

Respect the classics.

Why do we tend to think fun has to be a “big thing”?

A big trip. A big night. A big production.

What if the goal was simply to have more fun days? Regular days that include things you genuinely enjoy. And then stack as many of those days as possible until that becomes your normal.

I write out my days in advance, especially weekends, with an emphasis on fun. Sometimes the highlight is the gym. Sometimes it’s sex. Sometimes it’s a great meal. Sometimes it’s getting my car washed while I sit nearby with a cappuccino.

None of it is flashy. All of it matters.

That’s how you build a life you actually enjoy living.

Paul Rabil is one of the best lacrosse players in the world and the founder and CEO of the PLL. He recently turned forty and wrote a letter to his younger self.

I asked if I could share it here, and he graciously said yes.

It’s thoughtful, honest, and worth your time. Read it here. Then go catch a PLL weekend if you can. They’re doing something special.

MLM Founder: Greg Scheinman / Follow Greg on Instagram & LinkedIn

Love Greg’s How I See It column? Visit the full How I See It Archive HERE where he shares his personal insights, experiences and perspectives on everything affecting midlife.

Buy My Book Here / Book Coaching/Speaking Here

MLM Editor-in-Chief: Jon Finkel / Follow Jon on Twitter/X and Instagram

Love Jon’s Manologue column? Check out the full Manologue Archive HERE where he writes about pop culture, parenthood, sports, nostalgia & everything in between.