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Morning, Greg here!

Welcome to Midlife Male, the fastest-growing, #1 newsletter and lifestyle brand for men 40+. Hundreds of readers are joining us every day for actionable, relatable columns, exclusive interviews and stories you’ll find nowhere else to help you maximize the rest of your life. If a fellow MLM reader shared this with you, subscribe here:

In Today’s Issue of Midlife Male:

• Manologue: Brother, You Had to Experience Hulkamania as a Kid to Understand Hulk Hogan’s Legacy

• Viewpoint: Read This Before You Waste Another Week

• How I See It: Can You Really Give Up Millions and Be Okay?

• 6Fs: The 7-Step Process of Morning Sex, Why We Ruck, Is Financial Infidelity Real? Hell Yes, and more…

Let’s get to it!

Brother, You Had to Experience Hulkamania as a Kid to Understand Hulk Hogan’s Legacy

By Jon Finkel

I know there’s mixed modern feelings about Hogan and that’s for another time… BUT if you grew up in the 80s & 90s there was NOTHING LIKE Hulk Hogan hulking up on TV or pay-per-view or in person…

You young kids don’t know… When those “I Am a Real American” chords kicked in they were lightning bolts to the brains of millions of Hulkamaniacs from about ‘83 to ‘94…

All your boys lit the hell up. Flexing. Posing. Screaming… Tearing old t-shirts off their adolescent chests.

Hogan with Mr. T.

Hogan vs. Andre

Hogan vs. Macho

Hogan vs. Warrior

The leg drop. The swinging hand to the ear…

And my personal favorite… The almost passed out from a submission hold and the ref holds his arm up and it drops once… then twice… then on the third drop it stops… holds… shakes… vibrates through his body… and Hogan revives… SLAPS HIS FACE… ONCE… TWICE… THEN HE’S INVINCIBLE!!!

And he demolishes his opponents as a sweaty, red-faced, yellow-booted freight train in the ring…

You had to be there… Had to experience it… Had to believe wrestling was ‘real’ in the sense that you believed your hero, Hulk Hogan, was about to lose and…

Read This Before You Waste Another Week

By Greg Scheinman

For the last several months, I’ve been meeting a coaching client at a local park to walk at 7 AM on Fridays. That’s the only time he says he can do it. So we made a commitment. I shifted my schedule, moved my Friday pool workout to Thursday, woke up earlier, and added the drive time. What used to be a one-hour session between us now takes two.

But I was fine with it, as long as the commitment went both ways.

We’ve now done this for 90 days, and here’s what I’ve learned:

Some people are happy to walk in circles, literally and figuratively, and waste everyone’s time.

As much as the walk was about exercise and fresh air, it was also about turning accountability into action. Each week, we’d talk about what needed to get done before the next Friday. But if one of us follows through and the other doesn’t, what’s the point?

The Work Happens Between the Walks

Let me be brutally honest about what I see every day in my coaching practice:

If you say you want to lose 20 pounds, but I introduce you to three trainers and you hire none of them, how committed are you?

If you say you want to change your diet, but won’t take the time to meet with a nutritionist, what kind of results do you think will show up?

If you write a resignation letter to the job you’ve hated for 15 years, but never pull it out of the drawer, how do you expect the next chapter of your life to begin?

If you say you want to open a coffee shop, but never visit one, scout a location, or write down a name, when exactly do you plan to start?

If you say you care about your marriage, but skip counseling and don’t make time for connection, how do you expect things to improve?

Circles Are Comfortable. Change Is Not.

There are a lot of men out there who talk about what they want…

Can You Really Give Up Millions and Be Okay?

by Greg Scheinman

I read about Khe Hy in The Wall Street Journal and his story fascinated me. Here’s this young guy (mid 30s) at the top of his game on Wall Street—the youngest Managing Director in BlackRock’s history—and he was walking away, moving to California. Surfing every day. Being around for his kids. Living his best life.

It was like he had cracked the code:

Get in. Make your millions. Hit your number. Get out.

It all sounded so logical and aspirational on paper. I couldn’t help but immediately buy in. I wanted to talk to him, learn from him, really hear how he felt about the decision after a few years.

Like, “Hey man, how do you see it now? You’re older. You’re married. You’ve got kids. They’re getting older. Is this all you thought it would be? Has life cracked up, or stacked up, the way you imagined?”

So I reached out, and he was gracious enough to join me for a ‘How I See It’ conversation.

He’s given some phenomenal talks online and I wanted to make sure we got past the boilerplate stuff. Like what he’s really learned. How he’s built his newsletter to over 50,000 subscribers. And how he feels as a dad and man.

When we finally connected, what I found was a man deep in reflection. At a crossroads. Right at that intersection we talk about so often: where personal passion meets professional experience.

And he was thinking the same things we all think in midlife:

Did I leave too much money on the table?

Did I walk away too early?

Why am I still renting instead of owning?

These kids are expensive.

What do I really want to do with my time, my energy, my life?

Now there’s AI. And he’s telling me how interested he is in that space. How he wants to learn, teach, engage. It was an honest conversation and we found a lot of common ground. 

We both like expensive things. We have expensive taste. We appreciate quality. We want the freedom to do what we want, when we want, with who we want—for as long as we want.

But here’s the deal with authenticity:

Chasing authenticity where authenticity doesn’t exist, is exhausting.

At different stages of life, it’s not that we’re being inauthentic, it’s that we’re evolving. What was once us, authentically, shifts. The message, the persona, the brand, it changes. Sometimes subtly. Sometimes radically. And even when we pivot, we still reserve the right to change our minds again.

Because midlife isn’t just about learning new things. It’s about unlearning too. It’s about being open to both. This was one of my favorite conversations. Because I like both versions of Khe Hy. I like Part One, what he built, what he walked away from.

And I really like where he’s headed now. Like me, and like so many of you, he’s just getting started. There is no timeline. No finish line.

Just forward motion. Please check out Khy’s newsletter on future-proofing your career with AI, and enjoy this week’s ‘How I See It’ with Khe Hy right here:

In health, 

Greg

If you’re juggling your health, nutrition, finances, family, fitness, time for fun, and still trying to look and feel your best, we have two words for you: same here.

We get it. Every recommendation or new idea sparks the same questions: Do I want it? Do I need it? Can I afford it? When would I even do it? That’s the mess of midlife.

But it’s also the good part. You’ve got options. You’re curating your life. And sometimes, the best option is doing none of it. That’s okay, too. We’re with you either way.

Morning Sex is a Process, Here’s Greg’s Advice:

My sons are grossed out when I mention sex. Their friends read this now and bust their chops about it, which I find hilarious.

Anyway, here we go. I saw a headline where Kelly Ripa said she finds her husband Mark Consuelos’ love of morning sex “disgusting.” I disagree. I’m team Mark.

Yes, mornings can be gross because everyone wakes up “gross”. 

But here’s a process that works for me. I broke it down into 7 steps:

Step 1: Pee.
Step 2: Hydrate.
Step 3: Caffeinate.
Step 4: Brush teeth.
Step 5: Optional shower.
Step 6: Walk the dogs. Get sunlight.
Step 7: Kids out of the house (empty nesting FTW).

Then, get back in bed, throw on a playlist if you want, and start the day right.

Even better? It doesn’t feel like another task. At night, it often feels like something you have to do. In the morning, it’s LET’S GO.

Where do you stand?

Why We Ruck

We’re all-in on rucking. It beats running for full-body fitness and feels way more sustainable.

Start with a plate carrier if you want simple. Or grab a GORUCK backpack if you need room for a laptop, a layer, or gear for working remotely. That’s how we do it, ruck to a meeting, ruck home.

We’ve got some big rucks coming up later this year. Stay tuned if you want in.

Is Financial Infidelity Real? Hell Yes

42% of adults admit to financial infidelity and we’re not shocked. If anything, we thought that number would be higher.

Overspending, hiding receipts, lying about purchases, it adds up. Especially in midlife, when kids want cars and college, and your spending habits from your 30s start to catch up.

Fun fact: Financial infidelity leads to more divorces than sexual infidelity.

Worth thinking about. Here's the article.

Eat Clean (Most of the Time)

We don’t count macros or calories over here. We eat real food, mostly clean, and keep it simple:

80% of the time, we’re dialed in.
20% of the time, we eat what we want.

Here’s how Greg’s been eating lately. No judgment. No comparison. Just ideas. You do you.

Short Kings Unite

You guys made it loud and clear in the poll last week: you’re in on shorts.

Check out the Flint & Tinder 5" shorts from Huckberry. Great fit, solid quality, and stylish without trying too hard.

Staycation, Upgraded

Greg’s wife Kate has a birthday this weekend, and here’s how he’s pulling it off:

She mentioned a cool new hotel in Galveston. He made a mental note. Reached out to their PR team. Told them he’d write about staycations for the newsletter. Asked for a media rate.

Boom: Big suite. Discounted rate. Dinner reservations. Pool cabana.

Moral of the story? You don’t have to go far. You don’t need a reason. You just have to go.

Full write-up next week.

Read Our MOST POPULAR Cover Stories:

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MLM Founder: Greg Scheinman / Follow Greg on Instagram & LinkedIn

“You either define midlife, or it’ll define you.” - Greg

MLM Editor-in-Chief: Jon Finkel / Follow Jon on Twitter/X and Instagram

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming.” - Teddy Roosevelt

PS: My Road to the Perfect Plunge (Plus a Great Offer)

I’ve been cold plunging for over 5 years now. It’s an integral part of my wellness program. I’m not an extremist. I plunge on average 3-4x a week and I keep it around 45-49 degrees. 

I’ve set it colder, but then my wife won’t use it. I’ve done it more frequently, and haven’t been able to keep it up. This works for me. 

At first, I started by taking cold showers, then I graduated to one of those steel horse troughs and buying bags of ice all the time. That got old fast. Then I converted a chest freezer by watching a video on YouTube and nearly electrocuted myself. Finally, I found PLUNGE. 

I frickin’ love my plunge. You set it and forget it. It looks great, performs great and provides 24/7 access to exactly what I want. It’s one of the best investments I've made for my health, recovery and for my family. When I looked at the costs, financial, physical, and mental, getting a Plunge made sense. 

Now, I’m upgrading to their new All-In model and excited to be partnering with them and offering a special deal for all Midlife Male readers. Check out PLUNGE.com and use code MidlifeMale.