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Midlife Male Issue No. 8: ‘How I See It’ w/ Kevin Durant’s Business Partner, Plus...

Mingling with Billionaires, $80 Salt Shakers & the World’s Longest Putt

Morning, Greg here! Welcome to Issue No. 8 of Midlife Male, the lifestyle magazine for midlife men, by midlife men. I wanted to personally welcome all our new readers, and if this newsletter was forwarded to you, subscribe below.

This week we've got our “How I See It” column with Rich Kleiman, a new Viewpoint column on how to conference and chill, recommendations for each of our 6 Fs and more. This is more than just a newsletter. It's a community of men looking to maximize midlife. Remember, we're all in this together.

How I See It with Rich Kleiman

Rich Kleiman, left, in conversation with top sports agent Rich Paul at CNBC’s Boardroom event in Santa Monica.

Rich Kleiman is co-founder and CEO of Boardroom with Kevin Durant, a sports and entertainment company that includes the flagship media network, Boardroom.TV. Boardroom covers the business of sports and entertainment, with a special focus on the ways that athletes, executives, musicians, and creators are moving the business world forward. 

Rich is married and the father of two girls. MLM founder Greg Scheinman happens to be an old camp buddy with Rich, and the two sat down to talk about business, networking, rabbis, finance, healthy living and what it means to maximize midlife. Here is this week’s How I See It:

Greg Scheinman: What’s your philosophy behind the projects you get involved with through 35 Ventures? 

Rich Kleiman: It’s all about authenticity. When Kevin and I started the company, my role was to manage him, and that’s still a big part of my job. Whether it’s a film, a business, or something like Boardroom, we always ensure it aligns with our passions and interests. We invest in things we love, things that make sense for us. That started with education in the VC world and has grown from there. We’ve built an ecosystem where we focus on projects we understand, whether we invest in them or build them from scratch. It’s a manageable, sustainable process for us.

Greg Scheinman: How do you balance managing someone else’s life with your own? 

Rich Kleiman:  I think my situation is unique. Kevin and I have a very fair relationship where I’m always going to support him, but he doesn’t always need to rely on me for everything. We’ve built trust, respect, and a great infrastructure that supports our work. I’ve been doing this for so long that the relationships with his family and the people who work with him are natural to me. It helps that Kevin is a grown man and doesn’t need constant management. We’ve built a system that makes it sustainable.

Takeaways from Attending a World Class Conference

Met some other Sheinmans during the day (no relation).

Last weekend, my business partner and I attended the CNBC/Boardroom Gameday Conference in Santa Monica. The reason I wanted to be there is simple—I'm a huge fan of what Rich Kleiman has built with Boardroom. 

His brand, magazine, and event series are becoming increasingly relevant, and I wanted to see firsthand how he brings these elements together. I didn’t attend last year, so this year marked my first experience, and as someone who has had Rich as a guest on my podcast (we actually went to summer camp together), it was amazing to witness the evolution of his career. I’ve watched him grow as a businessman, a brand-builder, and a husband and father. Seeing us both now, in our 50s, from where we started as kids, is inspiring.

A couple of things stood out to me. First, no matter how anyone dressed, almost everyone seemed united by one accessory—a pair of Nike Dunks. Some were subtle, some a bit ridiculous. Even CNBC’s Andrew Ross Sorkin was rocking blue and yellow Dunks, which looked like he asked his kids, “Hey, do these make me look cool?” They didn’t…(And, that’s not a shot at Sorkin, I like the guy, the colorway on the dunks,  not so much)

The crowd was a mix of…

Millions of stories are posted online every day and 99.9% are noise. We sifted through the nonsense to share standouts with actionable takeaways you can use to maximize your life in each of our 6Fs: Fitness. Family. Finance. Food. Fashion. Fun. Let’s go.

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Better one or two is our weekly audience poll.

Greg’s neighbor is a midlife male and just bought this car. Would you?

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Got it — we’ll keep you in the loop on future events we’re attending as a community.

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