The 5-Second Cure for Loneliness

PLUS: 7 Secrets from a Half-Billionaire, 'How I See It' with Steve Martocci, Why You Should Raise Your Rate, The Jacket that Gets Better with Time, & More

Author

Greg Scheinman
September 28, 2025

Presented By:

NADS isn’t just an underwear upgrade, it’s a better choice for your health. And you know what I always say: “Make better choice the majority of the time, the majority of your life gets better”. That’s why my family and I choose NADS. NADS is made with certified organic cotton, no toxic dyes or harsh chemicals. Just clean, breathable comfort that keeps you feeling good, all day long. Your boys are counting on you. 

Morning, Greg here!

Welcome to Midlife Male, the fastest-growing, #1 newsletter and lifestyle brand for men 40+. In today’s issue we’ve got my Viewpoint on the real cause of laziness, Jon’s Manologue on seven wild observations he learned ghostwriting a book for a guy worth $500 million, our How I See It with SuppCo founder Steve Martocci and as always, our 6F recs. If a fellow MLM reader shared this with you, subscribe here:

Why You’re Not Lonely, You’re Lazy

I’m gonna cure the so-called “midlife male loneliness epidemic” in about five seconds:

Get off your ass.
Go meet some people.
Do the things you actually want to do.

Loneliness is laziness.

That’s it. We don’t have a loneliness problem. We have a laziness problem. There are no lonely men, only men unwilling to solve their problems.

Here’s the truth: everything you want already exists. And if it doesn’t exist the way you want it, you can start it. You can build it.

I know, because I lived it.

For years I felt lonely, even though I had plenty of “friends,” colleagues, social circles, other dads from school, little league, and the constant grind of alcohol-fueled business dinners. I was surrounded, but I was empty. Why? Because I was doing the wrong things with the wrong people…

7 Up-Close Observations of a Half-Billionaire: What I Learned Ghostwriting a Book with a Mogul

I ghostwrote a book a few years ago for a South Florida businessman worth about $500 million. I signed an NDA so that’s all I can say, but I can still share some general fun stuff I witnessed that I still think about.

First, I’ll say this: Most of the time we spent together he was a pretty relatable guy. He was a family man. He liked sports. He watched movies, traveled and read a ton of books. All things you and I would call normal guy stuff. But there were seven ways he lived that were mostly unrelatable that I loved. These were smart, self-indulgent life bonuses that fall under the category of, “if you could, you would”, and I found them fascinating to watch up close.

1) A Personal Coach – For Everything

This was next-level rich-guy behavior that made sense once I saw it. He didn’t dwell on what he didn’t know. He didn’t care about looking like a beginner and he didn’t waste time trying to figure stuff out on his own. For just about everything he was interested in or working on, he hired an expert to help him. 

While we were writing the book he was getting into chess, so naturally, he was getting one-on-one lessons from a local master. He had a meditation coach, a strength trainer, and an every-other-day mobility trainer/masseuse who came to his house. He had an on-call nutritionist and dietician approving his meals (this guy struggled with his weight). He had a stylist who shopped for him. If there was a skill he wanted to pick up or an area of health he wanted to improve, he brought in the best, like his own Avengers squad. He has a great story about being a terrible bowler and then not telling anybody that he hired a bowling coach. Then showing up at a fundraiser and rolling a 205 or something. So cool.

2) A Personal Driver

I honestly am surprised by how quickly I did a 180 on this idea… And how awesome the other observations on this list are. If you’ve ever been curious about this kind of lifestyle, read the rest of the column here:

From Startup Grind to SuppCo: Steve Martocci on Health, Priorities, and Building the Future of Supplementation

In this week’s How I See It, I sat down with Steve Martocci. You probably know him as the co-founder of GroupMe and Splice, two groundbreaking startups. But what you might not know is that behind the exits and accolades, Steve was battling his weight, his health, and the toll that an all-in startup life can take on your body and mind.

Fast-forward to today, and Steve is healthier, happier, a new dad, and the founder of SuppCo; a company helping people take control of their supplement stacks and their health in a way that’s clear, personalized, and finally trustworthy.

And this last one is important because there’s so much noise out there regarding supplements. If you scroll your instagram feed and search for any supplement, you’re bound to discover that somehow everything’s a gamechanger. Not to mention we’ve placed biohacking ahead of the basics while every influencer wants to sell you the next big thing that’s going to change your life! What bullshit. Add in the fact that nothing’s regulated and it’s easy to feel lost and not know which products are legit. If this sounds like you, you’re going to want to listen to our conversation.

Steve and I talk about taking control of your supplement regimen, transformation, priorities, and the reality of midlife: how to stop sacrificing your health at the altar of your career. Let’s get into it.

Talk to Your Boys, Listen Even Harder

Recent polling shows that young men are among the loneliest in America, with more than a quarter under 30 saying they have no close friends. As the father of two sons, 22 and 19, this doesn’t surprise me. There’s a book titled Talk To Your Boys where the authors spent two years interviewing over 80 young men. In this powerful op-ed for The Sunday Paper, they show why we not only need to talk to our boys, but listen better, and why it matters.

Raise What You Charge ASAP

Three clients this week. Three stories of undervaluing themselves. One doctor hasn’t raised his rates in nine years. Another sees back-to-back clients every day when he could charge more, work less, and live better. A third spends 45 weeks a year on the road because he hasn’t raised his speaking fee in four years—even though he’s overbooked. The lesson? If you’re always booked, always stretched, and always grinding, you’re overdue to raise your price. Here’s why it’s a brilliant idea.

Clean Eating with a Sweet Finish

We push for eating clean here at MLM (at least 80% of the time). But what about that sweet tooth? Enter GoodPop. Their desserts deliver big flavor without overloading on sugar, carbs and calories. The Chocolate Fudge Pop is a favorite, and their chocolate and vanilla sandwiches both clock in under 100 calories. Smart, simple, and satisfying.

The Jacket That Gets Better With Time

On our fall radar: the Bedford Work Jacket from Imogene + Willie. A classic silhouette inspired by the glory days of American workwear. Sewn from a bedford cord, first dyed green, then indigo dipped for depth, this jacket evolves with every wear. A quick wash and light abrasion finish it off, giving the fabric a head start on its lifetime transformation. Built to last. Built for now.

Dueling Pacinos: Frank Caliendo & Jay Mohr Are Hilarious

There’s a 90% chance you’ve tried an Al Pacino impression in your life. Whether it’s a loud “hoooahhh!” from Scent of a Woman like my old pal Alex used to do or a line like “she’s got a great ass!” from Heat, if you grew up on Pacino movies you’ve dropped a line or two. Caliendo and Mohr both have excellent Pacino impressions and while explaining to each other the finer points of a great Pacino, they end up having a discussion both doing his voice. If you need a quick laugh, check out this clip from Jay Mohr’s podcast with Frank Caliendo: 

Read Our MOST POPULAR Cover Stories:

MLM Founder: Greg Scheinman / Follow Greg on Instagram & LinkedIn

MLM Editor-in-Chief: Jon Finkel / Follow Jon on Twitter/X and Instagram

PS: WANT TO HELP US GROW? SHARE THIS ISSUE AND GET OUR FREE 3-DAY STRENGTH TRAINING PROGRAM!

If you read Midlife Male most weeks and you loved this issue, we encourage you to share it with just ONE guy you know who would like it. That’s it.

One share would mean a ton to us.

Let’s call it our Midlife Male Gentlemen’s Agreement:

We’ll keep writing the #1 newsletter for midlife men for free and if you get anything out of it, our ask is that you pass it along to another guy who’d enjoy it too.

And if you do, we’re going to email you our popular Strength Training Program as a thank you.

Deal? Deal!

Use this link to share with your brother, buddy, colleague, friend, training partner or whoever you think would enjoy it and we’ll send you our Official MLM Strength Program right away!

Reply

or to participate.