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I’ve been on a honey kick lately, and not just any honey. Manukora Manuka honey.

This isn’t your average squeeze bottle from the grocery store. This stuff is honey with superpowers; pure, high-grade Manuka packed with nutrients that actually support immunity, digestion, and overall health.

It’s hands-down the best honey in the world. If you care about your immune health (and if you’re in midlife, you should), this is a must.

I’ve been using it everywhere: on my pancakes, protein waffles, Greek yogurt, fruit, in smoothies—it adds the perfect touch of sweetness without the crash.

If you want to give it a shot, use code MIDLIFEMALE and try Manukora for yourself.

Allow Me to Reintroduce Myself

We’re about to cross 25,000 subscribers here at Midlife Male. That blows my mind. Not long ago, this was 2,500 names I hustled together myself. 

And since we’ve grown 10x, it feels like the right time to borrow a line from Jay-Z: Allow me to reintroduce myself.

I’m not a guru or an expert. I’m just a guy who, at 47, found myself in my car, in the parking lot of my office building, on my ten-year anniversary with our firm. I was the same age my dad was when he passed away, and I just couldn’t bring myself to go inside. I was miserable. Depressed. I knew “why” I had to make changes in my life; I just didn’t know “how”.  

Midlife Male began in the middle of all that. So I started asking smarter men (200+ of them) the questions I didn’t have answers to. Over the last five years, those conversations became a podcast. Then a blog. Then a book. And now, this newsletter. This was my original vision. These are the first notes I wrote myself on my phone when I asked: Who is a Midlife Male?

What is Midlife Male about? 

It’s about living the 6 Fs: Family, Fitness, Finance, Food, Fashion, and Fun. It is about substance and style. About experiences over things. About punching the bully in the mouth. About not wasting energy on meaningless things. About knowing who you are.

With that in mind, I wanted to share a little bit about who we are at Midlife Male and what we’ve done to get here.

I’ve climbed the equivalent of Mount Everest four times. I’ve stood on the podium at HYROX. I’ve trained with Navy SEALS. I’ve spent a week in silence in the woods. I’ve given up alcohol. I’ve gotten into the best shape of my life at a time when most guys are slowing down, letting themselves go, and taking it easy.

If you’d have asked me ten years ago if I'd have thought this was possible, I’d have told you to “bet the under”. 

I’ve built and sold businesses in media and entertainment. I sold Team Baby Entertainment to former Disney Chairman Michael Eisner. I have been a guest on some of the biggest podcasts out there, including The Great Unlearn, Thrive State, Drops of Gold,  The Dr. Gabrielle Lyon Show, The Examined Life, and The Gabby Reece Show. I’ve been featured in Esquire, Men’s Health, and the Wall Street Journal.

It's cool to experience all of this.  It’s cooler that my sons can see it. 

That’s my real joy and the most meaningful work in my life: showing up every day as a husband, a father, a provider, and a man still learning.

That’s what Midlife Male is all about. Not perfection. Not posturing. Not pretending. Just the pursuit of living authentically and unapologetically; with substance, with style, with gratitude, with grit.

On that note, I firmly believe in the saying “iron sharpens iron” and I haven’t built the Midlife Male newsletter alone.

Early last year I brought in Jon Finkel to be our Editor-in-Chief. I had Jon as a guest on my podcast five years ago and we hit it off, stayed in touch, did a few more shows together, and both had a vision for a digital magazine and brand catering exclusively to men over 40.

Jon knows magazines. He spent the early part of his career writing columns for Men’s Health, Details, GQ, Yahoo! Sports and then cover stories for Muscle & Fitness, Flex, and Men’s Fitness. 

He is also a highly accomplished author, having written books on some of your favorite athletes and pop culture stars. His Macho Man Randy Savage biography last year was featured on SportsCenter. He did a press tour with his son at WrestleMania.

He’s written books on “Mean” Joe Greene and Charlie Ward, the 1996 sports year, the Seattle SuperSonics and so many others. His books have been endorsed by some heavy hitters, everyone from Mark Cuban, John Cena, and Tony Dungy to Spike Lee, Kevin Durant, and MLM cover guy Chef Robert Irvine. 

His personal newsletter that he’s grown from fans of his books over the years was featured in the New Yorker. Oh, he’s also a Top Ten nationally-ranked US Masters Swimmer in my least favorite stroke: butterfly.

Like I said, iron sharpens iron. And it doesn’t stop there.

We’re covering finance in ways we could never on our own with Ron Speaker, MLM’s Financial Consigliere.  

We’re curating stories, recommendations, and anecdotes from each of our 6F’s that add value, levity, style, and substance.  

We’re publishing interviews with the best and brightest midlife men in the world sharing their experiences and wisdom in our ‘How I See It’ format.

I always envisioned a magazine. I love magazines. When Jon and I talked off-air after our first conversation, we both felt nostalgic about the magazines we grew up reading and wished there was something like that for us now. 

This became an ongoing conversation for us and as I was building the Midlife Male podcast and brand and writing the book, it became apparent to me that if anyone was going to launch the magazine we wanted to read, it should be us, dammit.

Now here we are, 25,000 deep and growing by thousands every month.

Here’s what you get:

I write an original email every Wednesday called The Middle, from me to you. This is where I share personal stories and recommendations from my life.

We publish our flagship Midlife Male newsletter every Sunday that includes my Viewpoint column, covering my no-holds-barred thoughts and ideas on topics that affect men. Hard hitting. Unapologetic. Real. Relatable.

Our Sunday issue also includes Jon’s Manologue column, where he shares thoughts on fatherhood, pop culture, sports, nostalgia, and it’s the kind of Sunday column you used to talk about around the water cooler on Monday (if we still had water coolers and went into the office).

We also have our signature How I See It Interview and MLM Digital Cover with men like Troy Aikman, Laird Hamilton, Gunnar Peterson, Don Saladino, and other guys you may not have heard of but should. We have semi-regular columns from our Financial Consigliere, Ron Speaker, a financial markets whiz and money mentor who has excellent advice on investing, financial literacy and managing money with kids.

And, of course, every week we share recommendations and thoughts in our six Fs: family, fitness, finance, fashion, food and fun.

That’s who we are and that’s what Midlife Male is. A magazine for midlife men, by midlife men.

And our goal is simple:

We want to be your essential playbook to maximizing life after 40.

So, thank you for being here. For reading, commenting and for showing up.  

And for being part of this with us.

We’re just getting started. 

In Health, 

Greg

P.S.

If all this sounds like something you’d like to be a part of in real life, I’ve got great news. 

The first MLM Excellent Adventure is in Miami next month!

Sunrise rucks, beach workouts, stone crabs at Joe’s, pizza at Lucali, saunas, plunges, and late-night conversations that matter. The kind of weekend we all talk about but never actually make happen. Well, we’re making it happen. Want in? Use the link HERE.

In November, I’ll be at the EUDEMONIA Summit in Palm Beach with Rich Roll, Andrew Huberman, Dr. Mark Hyman, and more. It’s the premier health and wellness weekend, not hacks, not fads, but real conversations, real wisdom, real fun, and the real work that makes midlife better. Save $50 off any badge with code gscheinman HERE.

And December? I’ll strap on a 20-pound ruck and march a full 26.2-mile marathon for the XPT Expedition at Cathedral Rock in Sedona. Not for a medal, but because midlife demands we keep doing hard things. The minute we stop, we start shrinking. Use code MIDLIFEXPT for $300 off HERE.

Man to man, friend to friend: this isn’t about optics. It’s about ownership. Stop waiting. Stop wishing. Join me. Ruck with me. Read with me. Talk with me. Whatever it is—pick something and go all in. That’s what maximizing midlife looks like.

Midlife Male
52. Husband. Father. Entrepreneur. Coach. Student of the game.
Still walking the walk.