Greg here! I’ve recently realized something: NADS underwear is like wearable air conditioning. The crotch liner is made from 100% GOTS-certified organic cotton, completely free of elastane, so nothing synthetic sits against your most sensitive areas. The stretch you need for fit and movement comes from the outer construction, which uses a small amount of elastane placed away from direct contact. 

And, my favorite part, add OEKO-TEX certified dyes and a naturally breathable cotton knit that lets heat escape instead of trapping it, and you get underwear designed to create a cooler, cleaner microclimate all day long.  

Feel better, look better, live better.  That’s our standard.

The easiest way to spot a fraud is to watch what they do when no one’s grading them.

We’ve all seen it. The marriage counselor going through a divorce. The financial advisor who is buried in debt. The fitness expert who hasn’t trained in years. The gap between what someone says and how they actually live is one of the clearest tests of credibility.

It’s one thing to write the map to happiness, but it’s another thing to actually follow it.

So when Arthur Brooks, a guy who has spent years teaching people how to build a happier life, quietly announced on X that he’s stepping away from his full-time role at Harvard Business School this summer, it didn’t surprise me. It made sense.

After seven years, his message was simple:

“So long. I’m off to new adventures!”

No scandal. No burnout confession. No long explanation. Just a guy who looked at his life, did the math, and made a move that lines up with everything he’s been talking about for years.

Look at what he’s built. Fifteen books, including the number one bestseller Build the Life You Want with Oprah Winfrey, and From Strength to Strength, which hits hard for anyone thinking about the second half of life. Packed speaking schedules. Columns that get passed around like “you’ve got to read this.” A reach that goes way beyond any one campus.

Harvard was a chapter in his life. A great one. But still just a chapter.

Here’s what I love about this: Brooks has spent years talking about the “second curve,” the idea that real fulfillment later in life comes from building something new, not clinging to what used to work. Different habits. Different priorities. A different definition of success.

Now he’s living it.

That takes some nerve. People usually don’t leave Harvard on their own terms. CEOs don’t walk away from the top seat when things are still going well. Most guys hold on as long as they can, especially when the title, the paycheck, and the identity are all tied together.

Brooks didn’t do that.

He didn’t wait for it to run out or need a forcing function. He just made the call.

And that’s where the credibility comes from.

It’s easy to stand on a stage and tell people to make changes. To take risks. To stop letting comfort dictate their decisions. It’s a lot harder to apply that thinking when it’s your own life, your own situation, your own reputation on the line.

He did it anyway.

We tend to celebrate the guy who stays put. The one who keeps stacking titles, offices, and compensation as proof that he’s made it. But if you’ve been paying attention, that’s never really been the argument Brooks is making. He’s been consistent about this. 

Happiness isn’t something you arrive at and lock in. It’s something you keep working at. It evolves as you do.

Which means at some point, you have to reassess.

Ask yourself if what you’re doing still fits. Still challenges you. Still feels right.

And if it doesn’t, you adjust.

There will be plenty of guys who don’t get it. They’ll look at this and think he’s walking away from something too valuable to leave. That’s missing the point. His platform was never a building in Cambridge. It’s his work, his ideas, and his ability to reach people. If anything, he just gave himself more room to do all of that while making himself happier.

That’s the whole lesson.

In health,

PS: Be like Brooks! If you want a new adventure, join us in Houston for our next Midlife Male Excellent Adventure.  Do cool shit, with cool guys. This one has it all.  We’re taking over The Shadow Sanctuary for XPT Pool Training (the best and most fun workouts I’ve ever done for my body), sauna, cold plunges, private chef prepared meals, incredible swag from our partners, and more! Space is limited. Learn more and sign up HERE!

I’ve been using the Apollo Neuro wearable for a while now and it’s one of the few things I’ve added that actually helps me in real time.

It’s not a tracker. It’s not another app telling you how you slept or how stressed you are. It actively works on your nervous system while you’re wearing it.

It’s a simple strap. I wear it on my ankle most of the time. You open the app, pick what you want: focus, unwind, sleep, recovery, etc… and it runs a program using vibration that helps shift your state. I admit it, the whole thing sounds a little out there until you try it. Then you get it.

I use it throughout the day. In the morning when I want to settle in and get focused. Between calls when I need to reset. At night before bed (that’s probably where I’ve seen the biggest difference).

I’m sleeping longer and deeper. Less waking up in the middle of the night, and when I do, I fall back asleep faster. It’s noticeable. Not subtle.

If you’re the kind of guy who runs hot, always on, dealing with stress, pressure, constantly thinking about what’s next, this helps take the edge off. It doesn’t knock you out. It just brings you down a notch so you’re not always operating at a ten.

A lot of guys try meditation, breathwork, all of it. Some of it works, some of it doesn’t stick. This is different because it works while you’re doing everything else. You don’t have to carve out extra time for it.

It also comes with their SmartVibes AI membership, which personalizes the experience based on how you’re using it. Different programs, different modes, and they keep updating it.

Bottom line, this is one of the few tools I’ve used that helps you regulate in the moment instead of just telling you after the fact that you were stressed.

And for most guys in midlife, that’s the whole game.